The word itself is from French, lingerie, or linen, and the word in general refers to underwear worn by both
sexes, while the English expression refers to just women’s underwear. The word is associated with erotic
underwear and bras in English because of the French style being known for making lingerie sexy and
gorgeous. To the French, this is a normal look to have under their clothes. But, as we have consumed
this type of fancy lingerie, the French industry have picked up on continuing innovating the look to make
it sleek, sexy, and desirable for every woman to buy.
After the First World War, French lingerie began to blossom again as more foreigners, especially from
the U.S., started to take an interest in them. After the Second World War, the French lingerie business
boomed. Part of the reason is that women were replacing men in their blue-collar jobs and wore the
most comfortable undergarments, mostly girdles. Afterwards, designers like Christian Dior created
sexier bustiers, garter belts, and bras to emphasise the beauty of breasts. Dior cited how women
needed to be more feminine and unafraid to dress it openly and sensually as part of his “New Look.”
Entering the 1970s, a new wave of designers came in with low-waist panties, Lycra and backless bras,
and no-laced pantyhose. Bras were now colourful, thongs exploded onto the scene, and the term,
“French haute couture,” was established on everything French fashion – including lingerie. As time went
on into the 80s and 90s, the modelling business bloomed and more and more models were openly
wearing and walking the catwalk in various lingerie. With other materials being used to combine beauty
and comfort, lingerie is mainstream sexy everywhere.
The Famous Spring Collection
His Spring collection of 1964 showed radically different clothes. These designs included angular mini dresses and trouser suits. The look was created by using heavyweight fabrics like gabardine. Many of the outfits had cut-out midriffs and backs and were worn without a bra. These were matched with flat boots, goggles and helmets taken from the equipment worn by astronauts. The stark shapes and white and silver colour scheme immediately earned the name Space Age. Citation source from – www.vam.ac.uk
Today, the list of French lingerie brands are everywhere, in malls and online, and not always in Paris.
However, to keep on creating the traditional style of lingerie, companies keep it at lace and sculptured
edges while using natural, European fabrics (because anything non-European is fake, in this regard).
Technique, fit, style, and comfort are the important features in a youthful look. The lingerie is made to
blend in with the tops, pants, and dresses worn by women. Dior, Channel, and Huit are those who work
on both areas for a double-layer of beautiful attire, in public – and in private.
The French are proud of their fashion, what is worn and seen and what is worn under. Lingerie is
something that is not too thought of by them, but it is very intriguing by others outside of France. The
country’s fashion sector is creative and daring, continuing the innovation of their lingerie that was
established as far back as the 19th century. It thrives in the 21st century with almost every fashion
company borrowing a piece of the French look, but people will still know where the legitimate lingerie is